Nr.1 Get specific When you set yourself a goal, try to be as specific as possible. "Lose 5 kg " is a better goal than "lose some weight," because it gives you a clear idea of what your goal looks like and it's easy to measure your path for success. Also, it's a easy way to plan for specific actions that need to be taken to reach your goal. If you need to conquer a number of fans, likes, comments, visitors or affiliate sales, write your KPIs!
Nr.2 Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply can't deal with all the "fires". In social media, try to hire someone that manage content full time and act fast and smart concerning your network feedback and general behavior. Program routines to specific times and always focus on "a calendar" or a "To Do list".
Nr.3 Know exactly how far you have gone - measure! If you don't know how well you are doing, you can't adjust your behaviour or your strategies accordingly. Check your progress frequently -- weekly, or even daily, depending on the goal.
Nr.4 Be a realistic optimist When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Most goals worth achieving require time, planning, effort, and persistence. Remember that in social networks you don't control nothing. That's the reason why you need to sell a story and experiences to engage and not all of them will interest your audience. So you must keep your good vibes, measure, adapt, measure, adapt, measure...you know: in life and business the cherry in the top of the cake often appears if you be patient and wait (many times) until the final curtain.
Nr.5 Focus on getting better, rather than being good. Normally we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills. Embracing the fact that you can change to a better "state" will allow you to make better choices, and reach fullest potential. This is not easy to practice but people whose goals are about getting better (like doing a MBA) appreciate the journey as much as the destination. Advice: In the middle of each journey get advising from an outside social media consultant: this way you will have an independent opinion about your journey and about your "comfort Zone".
Nr.6 Be resilient - effort, planning, persistence, and good strategies are what it really takes to succeed as said. Embracing continuous knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your ego. Stay focus on what your customers and other network actors say about your product and service and never get tired to pursue new improvements. But take care: don't change too often your message or product because if you do it you will impoverish it.
Nr.7 Build your willpower muscle Your self-control "muscle" is just like the other muscles in your body -- when it doesn't get much exercise, it becomes weaker over time. Be alert about all the challenges around your product or network discussions but think wisely about if all the challenges deserve your attention or risk. Be strong not to follow everything that moves. Be Nr.1 and Nr.2.
Nr.8 KISS - Keep It Simple, Stupid. It's hard to be simple in our world. There is to much information and means. Even if you have a great idea or a project already to implement, think again about your strategy and processes! Whatever people could say to you, the shorter distance between two dots is always a single line. Try to think about it first and try not to complicate! Your network members will appreciate light things. Don't give them problems for them to think about or loose their time trying to discover what you want really want. Go simply to the point but be creative!
Nr.9 Focus on what you will do, not what you won't do Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. In Social media, try to focus on product road map and PR strategy rather than thinking about what to avoid. It's not easy but you can get help for an outside media consultant or consulting firm to help design your road map.
Nr.2 Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply can't deal with all the "fires". In social media, try to hire someone that manage content full time and act fast and smart concerning your network feedback and general behavior. Program routines to specific times and always focus on "a calendar" or a "To Do list".
Nr.3 Know exactly how far you have gone - measure! If you don't know how well you are doing, you can't adjust your behaviour or your strategies accordingly. Check your progress frequently -- weekly, or even daily, depending on the goal.
Nr.4 Be a realistic optimist When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Most goals worth achieving require time, planning, effort, and persistence. Remember that in social networks you don't control nothing. That's the reason why you need to sell a story and experiences to engage and not all of them will interest your audience. So you must keep your good vibes, measure, adapt, measure, adapt, measure...you know: in life and business the cherry in the top of the cake often appears if you be patient and wait (many times) until the final curtain.
Nr.5 Focus on getting better, rather than being good. Normally we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills. Embracing the fact that you can change to a better "state" will allow you to make better choices, and reach fullest potential. This is not easy to practice but people whose goals are about getting better (like doing a MBA) appreciate the journey as much as the destination. Advice: In the middle of each journey get advising from an outside social media consultant: this way you will have an independent opinion about your journey and about your "comfort Zone".
Nr.6 Be resilient - effort, planning, persistence, and good strategies are what it really takes to succeed as said. Embracing continuous knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your ego. Stay focus on what your customers and other network actors say about your product and service and never get tired to pursue new improvements. But take care: don't change too often your message or product because if you do it you will impoverish it.
Nr.7 Build your willpower muscle Your self-control "muscle" is just like the other muscles in your body -- when it doesn't get much exercise, it becomes weaker over time. Be alert about all the challenges around your product or network discussions but think wisely about if all the challenges deserve your attention or risk. Be strong not to follow everything that moves. Be Nr.1 and Nr.2.
Nr.8 KISS - Keep It Simple, Stupid. It's hard to be simple in our world. There is to much information and means. Even if you have a great idea or a project already to implement, think again about your strategy and processes! Whatever people could say to you, the shorter distance between two dots is always a single line. Try to think about it first and try not to complicate! Your network members will appreciate light things. Don't give them problems for them to think about or loose their time trying to discover what you want really want. Go simply to the point but be creative!
Nr.9 Focus on what you will do, not what you won't do Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. In Social media, try to focus on product road map and PR strategy rather than thinking about what to avoid. It's not easy but you can get help for an outside media consultant or consulting firm to help design your road map.
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