In Social Media Marketing the story length of what you want to sell may sound like a trivial concern, but believe it or not, it’s one of the most hotly debated topics in the sphere of online brand management services.
On average, most article submission sites set the minimum word count at 500 words, but there’s no cap. I know a SEO agency that can rally behind the battle cry behind “the longer the better”... my SEO services advocate for conciseness and brevity. Less talk, less mistakes.

Qualifying what “better” means To say that one thing is better than the other, there should be a set of criteria to quantify or qualify the claim. When it comes to the duel between short articles and long articles, some of the questions an SEO agency should ask are:

• Will a short article generate more click-through compared to a long one and vice versa?
• Does length actually impact the number of views your content gets?
• Does word count have a bearing in terms of SERP performance in Google?
• Does brevity or otherwise encourages more syndication?

To settle this battle of length once and for all, can an SEO agency stake its credibility and point blank provide answers to the questions posted above?

The reason that this big enigma in brand management services is still being discussed is because no one can present irrefutable proof that a short article would outperform a long article and vice versa.

Content first before length
The reality is, the safest and probably most accurate settlement for this standoff is “it depends.” Specific topics, in order to serve the best information to an audience, needs to be explained lengthily. These are topics that have numerous dimensions and to omit even one will undermine the credibility and reliability of the material.

On the flipside, there are topics that do not need to be belabored if you can already present a case in just 500 words. Or even less for that matter. The fact is, it’s up to the discretion of the content experts in an SEO agency to determine whether an article should be in-depth and detailed or short and sweet.

It’s all about what the readers need when someone goes online and runs a search, he or she already have pre-set expectations on how long an article should be.

IF YOU WANT HELP ABOUT THIS ISSUE, PLEASE ASK ME!

Here are 5 steps you should use to guide your decisions and actions.

1. Identify which of the 4 types of traffic you’re going to focus on.  Again, it depends mostly on what you prefer, the resources you have, and what you’re willing to invest (either time or money).

2. Create an overall strategy to guide your actions. For example, if you want 100 sales (at 2% conversions) then you’re going to need 5000 visits each month. Great – how are you going to get them? Break that number down by identifying where you’re already getting traffic, or which tactics need to increase to make up the difference.

3. Now narrow down to the individual channels you’re going to use. Measure their performance, and figure out how much you can improve each. For example, to increase visits from Facebook you could post more frequently, use better headlines and images, or try to increase engagement by running contests. Or maybe you’re all tapped out on your existing channels, so you need to start using new ones like Google AdWords or Facebook Advertising. These are small examples, but hopefully you get the picture.

4. Turn the “winning tactics” into a repeatable process. Now figure out how you can you scale these winning tactics.  Maybe you can use tools to automate and schedule social media posts. Or perhaps you can hire someone to help you do a lot of the manual labor.

5. Measure, test and iterate to find new tactics with a better ROI. You always want to be on the lookout for new tactics that will give you better results, for less time and money invested.  So you should look around and see if there are new tactics or techniques you can use. Start small by investing only a little as a test, and watch your key metrics. For example, how much traffic does it send? And how is that traffic converting?


Based on Case Study: How to Generate More Traffic, Fixcourse.com

ASK ME HOW I CAN HELP YOU GENERATE MORE TRAFFIC!